eToro’s presence at the 2022 Bitcoin Conference was all about fusing fun and finance. Our booth combined product storytelling with interactive games to catch attention and encourage engagement through participation, while also driving traffic to the platform.
The experience generated conversation by presenting a juxtaposition of the old school (banking & carnival games) and the new decentralized era (crypto & web3).
I designed the booth and merch to show off our bright, fun new branding which drew people in and made our booth consistently busy. We gave away over 5,200 pieces of swag and captured over 525 leads.
