Typeface inspired by Tsuji Megumi's water color paintings.
I was responsible for the designs for the launch of the new Crunch Fitness in South Slope, Brooklyn. Including exterior graphics, feather banners, outdoor ads, and direct mail.
Pre-sale Exterior Graphics & Flags
Opening & Permanent Exterior Graphics
Album cover for Brooklyn artist Beccs and other EP release materials.
Photography:Jenna CumboAnne-Marie Mueschke
Logos designed for Crunch Fitness and freelance clients.
1. Crunch's orientation program – SOUL (Speak it, Own it, Understand it, Live it)
2. Lidia Alvarez and Jennifer Reres’ podcast on intersectional feminism
3. Crunch's internal creative agency – The Space
Four quarter-page ads that appear consecutively in a magazine.
Outdoor ads to drive foot traffic to Barnes & Noble.
Billboard and print ads for Scotch Packaging Tape.