I helped create a modern and authentic visual voice for Scene in Black— Max's initiative to connect HBO Max’s Black talent, creatives, and fans. The brand starts on social media and extends to events, partnerships, activations, and more.

eToro is the world’s largest social investing platform, featuring over 25 million users in 140 countries worldwide. Working alongside the creative agency Virtue, I helped to redesign the brand’s look and feel, found throughout our advertising, email, social, landing pages, and out-of-home assets.

To make the eToro US Giphy page a haven for fun, shareable crypto art, I created a series of gifs to evangelize every coin offered on the platform. Speaking to the niche aesthetic of crypto-lovers, this series boosted our page views to over 160 million, and were later leveraged as top-performing banner ads.

Instant Pot™ Ace Nova Blender Video
Concept, art direction, design & animation
Photography: Cheng Lin

Zoku® Pocket Straw Video
Concept, art direction, design & animation
Photography: Frank Tribble

BBB Reusable Bag Revamp Concepts

Campus Ready Back to School Shopping Snapchat Filters

I designed and photographed seasonal collections sold at Crunch's in-gym stores, nationwide.

Social content series’ art directed, photographed, and drawn for @crunchgym Instagram.

Crunch x Under Armour partnership
• For this partnership I wanted to show the clothes in a creative way by taking overhead shots of gym equipment still lifes.

Motivational Quotes
• I designed inspirational quotes with a hand-drawn, personalized feel to help users connect with uplifting sentiments.

Nutrition Tips
• I created stylized food photography depicting nutrition tips from Crunch’s personal trainers.

Fill in the Blank
• I animated and hand wrote this series of fill in the blank questions to encourage organic engagement on social media.

Store windows, invitation, and emails designed for iconic New York eyewear brand, Moscot.